Definition
The local acquisition glossary
The vocabulary of prospecting, visibility, and emailing, explained simply, without unnecessary jargon.
Definition
Backlink: Definition and Role in SEO
A backlink is an inbound link from another site to yours. Why it matters in SEO, the role of quality directories, and what tells a good link from a bad one.
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Bounce: Definition of an Email Bounce in Prospecting
A bounce is an undelivered email. Here's the difference between a hard bounce and a soft bounce, their impact on your sending reputation, and how to keep the rate low.
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Call to Action (CTA): Definition and Best Practices
A call to action is the specific step a page asks its visitor to take. Here's its role in conversion and how to make it clear, visible, and effective.
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Conversion Rate: Definition and Reading by Stage
The conversion rate is the share of contacts that move from one stage to the next. How to read it stage by stage and what a good rate is by sector.
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Customer Reviews: Credibility and Local Search
Customer reviews are the ratings people leave online. Their role in credibility and local search, how to earn them honestly, and how to reply to them.
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Email Authentication: SPF, DKIM and DMARC Explained
SPF, DKIM and DMARC prove that an email really comes from you. Here's what each protocol does and why it decides your deliverability in prospecting.
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Email Subject Line: Why It Decides the Open
An email subject line largely decides whether it gets opened. Here are the practices for a clear, honest subject, and the mistakes to avoid.
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Follow-Up: Definition and Best Practices
A follow-up means reaching out again to a prospect who never replied. Why most replies come from follow-ups and how to follow up without hounding.
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GDPR: What the Regulation Means for Prospecting
The GDPR governs the use of personal data in Europe. Here's what it means in practice for B2B prospecting: legal basis, legitimate interest, and the right to object.
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