Definition
The local acquisition glossary
The vocabulary of prospecting, visibility, and emailing, explained simply, without unnecessary jargon.
Definition
Bounce Rate: Definition (Website)
Bounce rate measures the share of visitors who leave your site after a single page. Here's how to read it, what drives it up, and when to worry.
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Click-Through Rate: Definition and Calculation
The click-through rate measures the share of recipients who click a link in your email. Here's how it's calculated, what it reveals, and how to improve it.
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Conversion Funnel: Definition and Key Stages
The conversion funnel is a visitor's journey to purchase. Here are its stages, why you lose people at each step, and how to limit the leaks.
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CRM: Definition and Role in Customer Relationships
A CRM centralizes your contacts, conversations, and sales opportunities. Here's what a CRM is, what it does in practice, and when it becomes useful for a small business.
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Customer Acquisition Cost (CAC): Definition and Calculation
Customer acquisition cost measures how much you spend to win a customer. Here's the calculation, why it's central, and how to bring it down.
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Email Marketing: Definition and Uses
Email marketing covers sending emails for commercial purposes. Here are its main forms, what sets it apart from cold email, and the rules to follow.
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Lead Nurturing: Definition and Principle
Lead nurturing means keeping a relationship warm with a prospect not yet ready to buy. Here's the principle, when to use it, and how to avoid crossing into pestering.
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Lead Scoring: Definition and Purpose
Lead scoring rates your prospects by their likelihood to buy. Here's how it works, on which criteria, and why it saves sales time.
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Opt-out: Definition and Difference from Opt-in
Opt-out is when someone removes themselves from a contact list. Here's what it covers, how it relates to opt-in, and what the law requires in prospecting.
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