Bounce rate measures the proportion of visitors who land on your site, view a single page, then leave without any other action. Don't confuse it with an email bounce, which is an undelivered message: here we're talking about the behavior of website visitors.
How to read it
A bounce rate can't be judged on its own. On a landing page whose only goal is to get a form filled, a bounce may signal failure. But on an article that answers a specific question, a visitor who reads, finds their answer, and leaves is actually satisfied, even though they count as a bounce. The number only means something against the page's goal.
What drives it up
Several causes inflate a bounce rate. A slow page that loses the visitor before it even shows. Content that doesn't match what the person expected when they clicked. No clear next step, with no call to action or link onward. Reducing these frictions keeps the visitor longer and feeds your conversion funnel.
How Kaptor helps you keep visitors
Kaptor gives you a clear, fast website, built to guide the visitor toward an action rather than let them leave. Each page has a logical next step. To build a site that holds attention and converts, see our approach to the business website.