Solution
The levers that win customers
Every Kaptor solution answers a concrete need for local businesses, from the first prospect search to customer loyalty.
Solution
Sales prospecting for local businesses
A complete guide to sales prospecting for a local business: channels, method, tools and tracking to find customers near you.
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Local visibility: getting found by customers nearby
How to build local visibility: a Google Business listing, consistent directories and a clear website to get found by customers near you.
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Business directories: why and how to be listed
What business directories are for, how to keep a consistent NAP, and how to track your listings to strengthen your local visibility.
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Google Business Profile: the local visibility that matters
Understand your Google Business Profile: what it's for, how to claim it, complete it and maintain it to capture local searches and calls.
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Website for a local business: what it's really for
A website exists to reassure, convert and get found. Here's what a good website should contain, how to get one without an agency, and how to connect it to your visibility.
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Compliant cold email: writing outreach that doesn't end up in spam
Write compliant, well-delivered prospecting emails: clear identity, unsubscribe option, GDPR, a dedicated domain and sender reputation. The guide to staying out of spam.
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Finding customers: the guide for a local business
How to find customers as a local business: prospecting, visibility, email outreach and networking brought together in one overall method.
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