A trader in Kumasi looking to rent out a shop and the flat above it asks around first, gets a name from a cousin, and then quietly checks that name on Google before calling, just to see whether the agency looks like a real, active business rather than someone operating out of a car boot. That quick check, done in under a minute on a phone, can decide whether the call gets made at all.
One accurate profile, claimed properly
Agencies in Accra or Takoradi sometimes have a Google listing that was set up years ago, possibly by an employee who has since left, with an old phone number or an address that no longer matches the current office. Claiming that listing under the agency's real name, correcting the details, and making sure no second profile exists at the same address for an individual agent keeps everything pointing to one accurate source. Sorting this out early avoids a situation where a prospective client calls a number that no longer connects to anyone at the business.
Getting the category right
"Real estate agency" is the accurate category for a firm handling both sales and rentals, and it's worth checking that this is actually selected rather than left on whatever Google assigned by default. A firm that leans more heavily into managing rental properties for absentee landlords might be better served by "Letting agent" instead, since that changes which searches around Cape Coast or Takoradi actually turn up the listing.
Photos that represent the business honestly
Photos should show the office, the team, and a board announcing a property recently sold or let, with individual property photos kept on wherever the agency actually markets listings rather than on the Google profile itself. A clear photo of the office signage matters more here than it might elsewhere, since it reassures a cautious client that the business has a real, findable location rather than existing only as a phone number.
Hours that match when people actually look
A strict nine-to-five listing misses that most viewings in Tamale happen in the evening or on a Saturday, when people are actually free to look at a place, particularly if they're combining a viewing with other errands over the weekend. A profile that mentions flexible or extended hours reads as more approachable to someone timing their search around a work schedule.
Reviews and referrals reinforce each other
A tenant in Tema who left a review thanking an agency for a quick, straightforward lease signing, or a buyer in Accra frustrated after days without a reply, both add to how the next person judges the profile before ever making contact. Replying to either kind of review, briefly and honestly, shows the business is still paying attention after the deal closes, and it costs nothing beyond a few minutes of someone's time.
Managing a portfolio while sales cycles run long
A rental in Accra might be sorted in a matter of days once the right tenant turns up, but a house sale typically stretches over several months from the first enquiry to the final signature, and during that quiet stretch an agency's portfolio grows mainly through past clients who mention them to a friend or come back when they're ready to move again. A profile kept current with the occasional update or recent review gives those referrals something worth looking at.
From a Google search straight into WhatsApp
Many people in Ghana discover a business through a Google search or a recommendation passed along on WhatsApp, and the conversation about a viewing or a rental price usually continues there rather than over email. GhanaYello functions as the country's long-standing equivalent of the Yellow Pages and still gets checked directly, GhanaBusinessWeb organises listings by category in a way that helps someone searching specifically for property services, and Hotfrog's Ghana section adds another place the agency's details need to match exactly. Keeping the name, address and phone number the same across GhanaYello, Hotfrog and the Google profile builds the kind of credibility that matters before someone hands over a deposit.
Where Kaptor comes in
Kaptor sets up the Google Business Profile correctly, flags gaps such as missing hours or a review left unanswered for weeks, and keeps the agency's details consistent across GhanaYello and the other directories worth being listed on, while making sure WhatsApp remains an easy, visible way to reach the business. See also the full real estate Google profile hub and how agencies in the UK handle the same setup.