A brow and lash studio in Montreal's Plateau neighbourhood built its client base almost entirely on Instagram, then noticed that half the people who found the page through a friend's tag still went to Google afterward to check the address and the hours before booking. The Google profile they landed on hadn't been touched in over a year and was still written only in English, in a neighbourhood where plenty of searches happen in French. It took a slow month, and a conversation with a regular who mentioned she'd almost booked somewhere else, for the owner to realize the profile was quietly undoing the work the Instagram account was doing.
The category question
"Beauty Salon" is the default Google suggests, and it's technically correct, but it puts the studio in the same bucket as every hair salon and nail bar in the area. Listing the business as an Eyebrow and lash studio instead means it shows up specifically for the searches that actually match what happens in the chair, which matters more in a competitive area like the Plateau where there's no shortage of generic beauty listings to compete against. The description field on the profile is worth writing in both languages where the neighbourhood genuinely mixes English and French speakers, rather than picking one and hoping the other group finds the studio anyway through the photos and the map pin alone.
Hours and the weekend crunch
Canadian salons run into the same problem regardless of city: listed hours that show when the door closes rather than when the last appointment can actually start. A studio that needs 45 minutes for a full set and stops taking new bookings an hour before closing should reflect that cutoff in the profile, not the general closing time, and this becomes especially visible on Saturdays when a client trying to book late in the day needs an accurate answer rather than a wasted trip. The same goes for statutory holidays, which vary a little between provinces and are easy to forget updating on a profile that otherwise looks well maintained.
Photos and keeping details lined up everywhere
Photos of the treatment stations, the studio itself, the team, and close-up shots of finished brow and lash work all give a Google profile something worth looking at, and before-and-after pairs work particularly well for this kind of service as long as clients have agreed to appear in them. None of that helps much if the studio's name, address and phone number don't match across the places people actually check. Yellow Pages Canada is still consulted by a fair number of people outside the biggest cities, Yelp Canada gets real traffic in a market like Montreal, and Bing Places quietly feeds a slice of search results that never touch Google at all. A studio listed under three slightly different addresses across these platforms looks less trustworthy than one that matches everywhere, and it's a problem that tends to build up slowly, one small edit on one platform at a time, rather than happening all at once.
Reviews, messaging, and getting the profile claimed properly
Canadian clients tend to check Google first but often glance at a second platform before deciding, splitting their attention between something like Yelp and whatever comes up on social media, so a review response matters wherever it appears. A client unhappy that a brow tint came out darker than she wanted deserves a reply in the language she wrote the review in, which in Montreal often means French, and a studio that only replies in English to a French review reads as though nobody is actually managing the account. The profile itself needs to be claimed under the studio's real name too, since a rename or a change of ownership is a common source of a duplicate listing sitting unclaimed while a second one gets created next to it. And whether a client books through a link on the profile or sends a direct message asking about availability, the studio needs to answer both the same day, since a Montreal client comparing two studios in the same neighbourhood will often go with whichever one replied first.
How Kaptor helps here
Kaptor sets up the Google Business Profile under the right category and name, checks that hours reflect real booking cutoffs, and flags when details drift out of sync with Yellow Pages or Yelp. See also the Google Business Profile hub for salons and how the same approach works in Ireland.